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Automechanika: Frig Air Spa at the Frankfurt Fair. The company specialized in engine and cabin cooling for automotive industry affirms the importance of the "Made in Italy" as a guarantee of quality.
Also this year, Frig Air Spa, the leader in the distribution of radiators, heaters and air conditioning spare parts , will participate in Automechanika, international trade fair for automotive
after market, to be held in Frankfurt from 16 to 21 September 2008.
For next edition, Frig Air has thought about a nice and tasty novelty: at the booth number D25, placed in pavilion 6.2, Frig Air will not only exhibit products and latest news in heating and air conditioning, but the stand will be also equipped with a particular refreshment area in order to offer Frig Air’s international customers a tasting of the so called pasta "The radiators", manufactured by the Company Garofalo, in order to stress in a very original way, the importance of "Made in Italy" in all its forms.
"We’ll play on the twofold sense of the word radiator - explains Dino Zappaterra, CEO of Frig Air Spa -to indicate both the main component of cooling, and, therefore, our products and this particular pasta format. And the pasta, you know, is the product "Made in Italy" par excellence, and we will represent it in Frankfurt, thanks to the cooperation with the Pastificio Garofalo, among the most famous pasta makers in Italy ".
The stand in fact will contemplate the presence of a cook of international fame, which will be the leading actor of a cooking show, in order to offer Frig Air ‘s main business partners a taste of "radiators", intriguing even the most refined palates.
An original choice, that of Frig Air, aimed to asserting the importance of "Made in Italy" as a guarantee of quality.
Automechanika Frankfurt (Deutschland)
16-21 September 2008
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